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Enterprise Academy...

About The Enterprise Academy

The BCFC Enterprise Academy, now into it’s third year, aims to deliver information, advice and

enterprise activities to Key stage 2 through to 5.


Using the Birmingham City FC brand we give young people a unique insight

into how a football club works and introduce them to the basic principals of business through a range of

interactive learning opportunities.


Participants will work towards nationally recognised qualifications tailored to reflect abilities and age range. We seek to identify specific requirements to national curriculum and work closely with the participants to help them to achieve their objectives.


Over the last two years the Enterprise Academy has engaged over 1,000 young people, over 800 of which have achieved a qualification from the academy. These Figures are constantly increasing, which is vastly increasing the popularity of the Enterprise Academy making it one of the most recognised within the West Midlands.


The BCFC Enterprise Academy adheres to the government Enterprise Strategy working alongside key partners such as the Premier League Enterprise Academy, B I S (Department of Business & skills) and Enterprise UK.

Certificate in Business & Enterprise

Certificate in Employability Skills

Young Entrepreneur

Enterprise Challenge

Enterprise Academy Certificate in Business & Enterprise (OCR)


BCFC Enterprise Academy Business & Enterprise programme was set up to help teach 11-19 year-olds the basic principles of business and self-employment.


In 2008, the Premier League, in partnership with the Government Department of Business, Innovation and Skills (BIS), agreed plans for a national roll-out, which saw 135,000 pupils taking part in its first two years, with more than 1,500 young people securing university entry-level qualifications as a result of the programme.


Based around a 10 unit course, the programme helps 12-16-year-olds understand the basic principles of business through a range of interactive learning opportunities both in the classroom and at football stadium.

BCFC Enterprise Academy now delivering the programme to hundreds of young people and giving them an OCR (Oxford Cambridge and RSA Examinations) accreditation.


Units include:


- Advertising

- Publicity

- Customer Service

- Records/Databases

- Employment/career development

- Products and more....




Delivery of this programme is very flexible, although standard protocol is based on a one session per week for ten weeks, other options are also available and are tailored for the participating School/Organisation’s needs.


The programme can be delivered in-house or at our Educational Suite at St Andrews Stadium and is supported by comprehensive programme and support materials.


Participants are awarded with the OCR Certificate in Business and Enterprise, along with BCFC Prizes, awards and a VIP tour of St Andrews Stadium




“The project has been beneficial to the students, it has effectively tied in with what they have learnt on their OCR Business Studies Course. It has also provided details of a real-life case study that is of huge importance to students when it comes to putting theory learnt in the class into practice. The content within the course (football-focused) helped to effectively engage some students who might otherwise have misbehaved.

 As a School we strive to achieve Outstanding results at GCSE-level. The ability to put theory into practice is of huge importance to our students and as such the course was truly beneficial as it related to the GCSE course content to a high extent.” - Craig Stokes, Business Department, St Peters Catholic School


“The best trip I have ever been on” Year 10 Student.



Get Ready For Work (Certificate in Employability Skills OCR, Entry Level, Level 1 & 2)


The BCFC Enterprise Academy’s ‘GET READY FOR WORK’  programme is a new qualification suite developed to encourage learners ages 14+ to enter and progress in employment.


Available at Entry Level 3, Level 1 and Level 2, Get Ready For Work is ideal for all age groups. The qualifications offercore employment skills ranging from interviews and practical tasks to learning how to be financially capable.


The skills that learners develop through Ready Steady Work will help them in everyday life as well as help them to prepare and succeed in employment.


When studying for ‘GET READY FOR WORK’, your learners will be able to follow suggested learning routes, depending on their goals. E.g. Job Seeking Skills, Preparation For Employment, Career Development


Units include:


- Preparing and learning from Interviews

- Assessing myself for work

- Preparing for and learning from a work placement

- Presenting Personal information effectively

- Learning about the range of opportunities in work

- Learning to be financially capable

- Learning about workplace values and practices




Delivery of this programme is very flexible, there is a guid-line of 100 learning hours in place however this is dependent  on the amount of time available to spend with participants.


The programme can be delivered in-house or at our Educational Suite St Andrews Stadium and is supported by comprehensive programme and support materials.


The Ready Steady Work suite enables learners to progress through the levels, from Entry Level 3 to Level 1 through to Level 2. The qualifications are accredited onto the Qualifications and Credit Framework with Entry Level 3 and Level 1 included in the Foundation Learning Tier.


Participants are awarded with the OCR Certificate in Employability Skills, along with BCFC Prizes, awards and a VIP tour of St Andrews Stadium. There is also an opportunity of gaining work experience,apprenticeships and employment within the Trust with this programme.


Young Entrepreneur


A dynamic and eye opening experience for students as they develop a business idea. Suitable for participants aged10-16, this programme’s content is tailored to suit participants abilities.

Based around a ‘Dragons Den’ Style project, participants work in teams to produce business plans, presentations, budget forecast's and more, Young Entrepreneur brings the world of business and enterprise to life.


This programme is ideal for creating group cohesion, and for educational visits.




Delivery of this programme can be done over 5 weeks, 1 week or as an educational day/visit, however it is very flexible and can be tailored to suit individual needs.


The programme can be delivered in-house or at our Educational Suite at St Andrews Stadium and is supported by comprehensive programme and support materials.


Participants receive participation certificates, BCFC prizes and rewards along with a VIP tour of St Andrews.




“It’s really good to see them working together so well” – Support Teacher, Heartlands Academy.



The BCFC Enterprise Academy Annual Enterprise Challenge


The BCFC Enterprise Academy host an annual Regional Enterprise Challenge in order to involve schools and young people in an exciting initiative that aims to increase enterprising, functional, and communication skills, teamwork, innovation, responsibility, and problem solving skills. Prizes and awards will be up for grabs and all participants will have the opportunity to have a full VIP Stadium Tour. The eventual winners of the competition that will be covered by the Birmingham Mail will go on to represent their school and Birmingham City Football Club and the semi-finals and finals.


This year we are inviting school’s to come to St Andrews Stadium on Monday 24th September to participate in the competition. Teams will create a business idea to the set challenge, and produce business plans and pitch their ideas to a panel of judges (Dragons).


This years Dragons include:


  Jack Butland - Team GB’s Olympic, England International and BCFC Goalkeeper

  Paul Fulford -  Communities Editor, Birmingham Mail





The Premier League Enterprise Challenge is an annual event where Premier League Enterprise Academies (PLEAs), schools and young people can build on existing enterprise initiatives and take part in an exciting national competition.


The Challenge delivers key enterprise messages and provides an opportunity for young people to learn more about different aspects of the football club and departments and gain an insight into the running and functioning of a multimillion pound business.


The Premier League Enterprise Challenge is one of a suite of activities that the football club PLEAs deliver in schools to help address the enterprise agenda including qualifications at Levels 1 and 2.


The Premier league Challenge is specifically aimed at inspiring young people by giving students a specific football business brief to work on in a competitive environment.


Each year, the Premier League Challenge provides an exciting and real life football business challenge to help engage young people, including those usually hard to reach, schools, businesses and the community and enable them to learn about different aspects of the football club such as product design, marketing, promotions, PR and customer service.





Now in its fourth year, the Premier League Enterprise Challenge has become an important milestone in the Premier League Creating Chances promotional diary and over 5000 young people have taken part in the challenge to date.


Each football club with a Premier League Enterprise Academy is invited to take part in the Premier League Enterprise Challenge. Teams of students from invited schools are asked to work on a real brief set by the Premier League Chief Executive, Richard Scudamore.


Selected teams will represent their school and club at the semi-final heats with the chosen six finalists attending the Final, this year due to be held on 13 November 2012 in London at the Westminster Conference centre, Department for Business, Innovation and Skills during Global Entrepreneurship Week (GEW).

Contact Us

For more information on any of our Enterprise Academy programmes please contact us on:


tel: 0121 202 5210

email: community@bcfc.com


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