The BCFC Enterprise Academy Annual Enterprise Challenge

Regional & National Enterprise Challenges 2012


The BCFC Enterprise Academy host an annual Regional Enterprise Challenge in order to involve schools and young people in an exciting initiative that aims to increase enterprising, functional, and communication skills, teamwork, innovation, responsibility, and problem solving skills. Prizes and awards will be up for grabs and all participants will have the opportunity to have a full VIP Stadium Tour. The eventual winners of the competition that will be covered by the Birmingham Mail will go on to represent their school and Birmingham City Football Club and the semi-finals and an all expenses paid for trip to London for the finals.

This year we are inviting school’s to come to St Andrews Stadium on Monday 24th September to participate in the competition. Teams will create a business idea to the set challenge, and produce business plans and pitch their ideas to a panel of judges (Dragons).

This years Dragons include:

Jack Butland – Team GB’s Olympic, England International and BCFC Goalkeeper

Paul Fulford – Communities Editor, Birmingham Mail


The Premier League Enterprise Challenge is an annual event where Premier League Enterprise Academies (PLEAs), schools and young people can build on existing enterprise initiatives and take part in an exciting national competition.

The Challenge delivers key enterprise messages and provides an opportunity for young people to learn more about different aspects of the football club and departments and gain an insight into the running and functioning of a multimillion pound business.

The Premier League Enterprise Challenge is one of a suite of activities that the football club PLEAs deliver in schools to help address the enterprise agenda including qualifications at Levels 1 and 2.

The Premier league Challenge is specifically aimed at inspiring young people by giving students a specific football business brief to work on in a competitive environment.

Each year, the Premier League Challenge provides an exciting and real life football business challenge to help engage young people, including those usually hard to reach, schools, businesses and the community and enable them to learn about different aspects of the football club such as product design, marketing, promotions, PR and customer service.


Now in its fourth year, the Premier League Enterprise Challenge has become an important milestone in the Premier League Creating Chances promotional diary and over 5000 young people have taken part in the challenge to date.

Each football club with a Premier League Enterprise Academy is invited to take part in the Premier League Enterprise Challenge. Teams of students from invited schools are asked to work on a real brief set by the Premier League Chief Executive, Richard Scudamore.

Selected teams will represent their school and club at the semi-final heats with the chosen six finalists attending the Final, this year due to be held on 13 November 2012 in London at the Westminster Conference centre, Department for Business, Innovation and Skills during Global Entrepreneurship Week (GEW).


Improving Premier League Club Customer Service

Your Club has been heavily criticised by a television programme which used a “mystery shopper” format to investigate the following three areas of Premier League customer service:

  1. The ease and customer experience of purchasing tickets to a Barclays Premier League match
  2. The welcome that attending fans receive at a stadium on match day
  3. The experience of purchasing and the quality of the food and beverage on match day

The “Customer Service League Table” created by the programme ranked you bottom. The media loved the story and the criticism and comments are still rolling in, with fans and others using Facebook, Twitter etc.

Your CEO wants to see an improvement and is prepared to invest but wants to see a return on the investment.

Provide a fully costed proposal and plans for each of the three areas, including:

  1. Identifying where the problems exist
  2. Finding out what the fans want
  3. Improving the quality of all the services
  4. Boosting sales
  5. Measuring success


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